/ By Phil Cardenas

Today is election day. No matter what the conditions were in the manufacturing world at dawn this day, much could differ at midnight. The cross-the-board changes that come with any election will have an impact.

Add to that the effects of 9 months of COVID on manufacturing and humankind around the globe.

Colorado’s manufacturers span the range of industries from communications and computer to beer/soft drinks/distilleries to meat packing and animal feed plus more. Manufacturing businesses are no different than any other business. Each must have a means of promoting their products and services to potential buyers.

So how do you reach the world of customers when you’re avoiding in-person contact, meeting via Zoom, having groceries delivered via Instacart and booze by Drizly, purchasing office-supplies and TP from Amazon?

Traditional advertising doesn’t work. Billboards, well, Lady Bird Johnson took care of most of that. Trade shows were last held pre-COVID. Increasingly, data shows that callers rarely leave a message if no one picks up the phone.

But one medium has thrived: 62% of consumers shop online more now than before the pandemic. Securing your share of business online, you’ve got to have a powerful web presence and SEO to boost its presence.

Unleaded can help you with that. After you vote.

Contact jarod@unleaded.digital or call Unleaded at 720-221-7126.

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