Trouts Fly Fishing

Trouts Fly Fishing features a custom designed website that exemplifies the balance between content and commerce with a hybrid architecture.

Live Site
Desktop Screenshot of Trouts Fly Fishing

Built With

Shopify

  • Fully custom theme
  • Advanced product filtering
  • Algolia instant search
  • Custom cart sidebar

Craft CMS

  • Custom integration for River Report data
  • Calendar plugin for events

Since the launch of their Shopify store, Trouts Fly Fishing's online sales have doubled

Project Highlights

Trouts Fly Fishing features a custom designed website that exemplifies the balance between content and commerce with a hybrid architecture.

Previously a Magento merchant, in moving to Shopify, the merchant internally realized a larger toolkit for self-service. 

Shopify paired with Craft allowing for both a unified front end experience and also a unified set of search results.

In moving from an on premise shopping cart to a service, the ongoing version maintenance is eliminated as Shopify provides these automatically. 

Fast with speed increases realized in moving from Magento to Shopify and an increase of Google PageSpeed by 12 points.

Trouts Fly Fishing has been a client of Unleaded for our website and eCommerce needs since 2005. When we delved into the world of eCommerce in 2009, we adopted a Magento platform based off of the guidance of our team at Unleaded. We continued to use this platform on other iterations of our website, and were always content with the end product.

Due to Magento 1.0 expiration, we were forced into working through a new website build to move into Magento 2.0. Thankfully our team at Unleaded was forward thinking, and realized the many flaws that other merchants were experiencing with Magento 2.0, and encouraged us to look into a Shopify solution as an alternative.

The end result has been nothing but extraordinary, as we have seen both day-to-day efficiencies and overall conversions improve noticeably. Shopify has proved to be a tremendous step forward for our company, and from day 1 proved to be a profit driven solution. Without the team at Unleaded, we would be another unfortunate client stuck in the limitations of Magento.

It is also worth noting the amazing job Unleaded did with weaving our Shopify eCommerce solution with a powerful CMS that met our content needs. Being a Fly Fishing Outfitter, we do more than just sell product, and our website demanded a CMS platform that would allow us to effectively communicate with our users, and get them to the product and information they are seeking. The end product was was a website built on two platforms, but was so seamlessly built that the end user would never know. In the end, without the team at Unleaded we would be another unfortunate client stuck in the limitations of Magento.

Tucker Ladd - Trouts Fly Fishing
Tablet Screenshot of Trouts Fly Fishing
Mobile Screenshot of Trouts Fly Fishing