Twitter to X wasn’t the only renaming convention in the last five years. Adobe Commerce acquired Magento in 2019 and is now known as Adobe Commerce. The difference between Musk’s attempt and Adobe is that Adobe Commerce works.

Plus you can create AI-driven personalized experiences — for B2B and B2C customers.

  • Deliver relevant content and promotions in real time.
  • Increase your team’s productivity with AI-merchandising tools.
  • Use AI to deliver personalized site search, product recommendations, and browsing.

The enterprise platform for endless growth that delivers site performance, reliability, and speed — no matter the size of your business worldwide.

  • Oversee both your B2C and B2B sites and marketplaces from one interface.
  • Localize each site per brand, catalog, country, and currency.
  • Tailor the checkout experience to shoppers around the world with payment services.


  • Share commerce data with Adobe Analytics and Adobe Real-Time Customer Data Platform to
  • get a 360-degree understanding of your customers and business.
  • Use commerce data to personalize touchpoints with Adobe Target and Adobe Journey Optimizer.
  • Access product information within Adobe Experience Manager to deliver high-impact content in your commerce experiences.


Being both on-premise and open source, Magento offers numerous advantages over other self-hosted eCommerce platforms


Magento has a robust ecosystem of add-on developers building re-usable modules for merchants to use that tailor their stores around their desired customer experiences and back end processes

  • Robust addon marketplace
  • Framework for building custom addons
  • API for Integration


Magento utilizes a template framework that allows for both the use of pre-built themes and custom designs

  • Numerous third party themes available
  • Custom designs possible

Feature Rich

Magento includes multiple features out of the box for a robust online shopping experience

  • Product Filtering
  • Configurable Products
  • Wishlists and Product Comparisons
  • Promotion Management

Magento 1 is Officially End-of-Life in June 2020

Active development is only on the new Magento 2 platform, which is a complete rebuild and a very different core product. Direct upgrades are not possible and do require a new site to be built. All security updates for Magento 1 will end in June 2020.

Go Further

Magento has world-class features for your online store. With a hybrid setup, we can expand your content capabilities.

With Magento 1, we are capable of combining your site with ExpressionEngine to drastically expand your content capabilities. This will let you have a robust blog or resources sections, all on the same domain as your storefront.

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